B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
87%
87% -- share of shoppers beginning product search online for product shoppers (2026)
Nearly 87% of shoppers begin their product search online.
- Approximated in source ('nearly 87%')
- Underlying primary research source is unspecified
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Berwick Insurance
Primary
Tier C
https://berwickinsurance.com/the-dos-and-donts-of-creating-an-online-presence-for-medicare-insurance… ↗
Source Article
The Do’s and Don’ts of Creating an Online Presence for Medicare Insurance Sales
Original Research
Berwick Insurance
· Original study ↗
Methodology
Unspecified research cited by insurance marketing blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
product shoppers: 87% share of shoppers beginning product search online. Source: Berwick Insurance (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-begin-product-search-online
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<blockquote cite="https://lighthousedata.io/data/shoppers-begin-product-search-online" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of shoppers beginning product search online for product shoppers<br><small>Source: Berwick Insurance (2026) · <a href="https://lighthousedata.io/data/shoppers-begin-product-search-online" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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