B
Evidence Grade B
Graded
under review
Safe to Cite
Current
85%
85% -- share of shoppers attention to colors for shoppers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kissmetrics
Primary
Tier C
https://www.best-infographics.com/infographic-colors-decision-making/ ↗
Source Article
Infographic: Decision Making & Colors
Original Research
Kissmetrics
· Original study ↗
Methodology
Cited from Kissmetrics infographic; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 85% share of shoppers attention to colors. Source: Kissmetrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-attention-colors-purchase-decision
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shoppers-attention-colors-purchase-decision" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of shoppers attention to colors for shoppers<br><small>Source: Kissmetrics (2026) · <a href="https://lighthousedata.io/data/shoppers-attention-colors-purchase-decision" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.