B Evidence Grade B Graded under review Safe to Cite Aging

57.8%

57.8% -- organic traffic share for Google Search (2024)

2024  · Backlinko

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Attribution: Backlinko View source
Lighthouse Research Team
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Source verified Evidence graded
Value
57.8%
Unit
Percentage
Data Vintage
2024
Entity
Google Search
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence
Extraction
75
Source Trust
90
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Backlinko Primary Tier B
https://backlinko.com/shopify-seo ↗
Confidence: 67/100 Vintage: 2024 Channel: Common Crawl
Source Article
Shopify SEO: The Complete Beginner’s Guide Written by Leigh McKenzie Imagine transforming your Shopify store into a magnet for eager buyers. That’s what effective search engine optimization (SEO) can do for you. By researching target keywords, optimizing content, using a logical site structure, and …
Also cited by
2026-08-18
2026-08-18
Original Research
Backlinko · Original study ↗

Research shows Google Search is still the most effective channel.

Methodology documented
Industrymarketing
Plain Text
Google Search: 57.8% organic traffic share. Source: Backlinko (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-seo-traffic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shopify-seo-traffic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57.8%</strong> -- organic traffic share for Google Search<br><small>Source: Backlinko (2024) · <a href="https://lighthousedata.io/data/shopify-seo-traffic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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