B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
4%
4% -- incremental sales lift for Hidden Valley Ranch shelfAdz in-store media campaign (2024-06)
The Hidden Valley Ranch shelfAdz in-store media campaign delivered a 4-6% (or 4%+) incremental sales lift.
- Reflects total program impact, encompassing both tagged and halo SKUs
- Reported as a range of 4-6% (or 4%+)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2024-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vestcom
Primary
Tier A
https://www.vestcom.a2hosted.com/resources/case-studies/shelfadz-in-store-media-case-study-hidden-va… ↗
Source Article
shelfAdz™ In-Store Media Case Study: Hidden Valley Ranch - Vestcom
Hidden Valley® Ranch shelfAdz™ In-Store Media Campaign
shelfAdz Tag Media Delivers 4%+ Incremental Sales Lift for Hidden Valley Ranch dressing
Hidden Valley Ranch aimed to drive awareness and trial of new seasonal Garlic, Pickle, and Buffalo flavors by leveraging the strength of core Original and Bu…
Original Research
Vestcom
· Original study ↗
Methodology
3-week in-store retail campaign; store matching T v C is 1:1 based on media supported UPC units and $s, total category units and $s, geo location, total store sales
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hidden Valley Ranch shelfAdz in-store media campaign: 4% incremental sales lift. Source: Vestcom (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shelfadz-hidden-valley-sales-lift-2024
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<blockquote cite="https://lighthousedata.io/data/shelfadz-hidden-valley-sales-lift-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- incremental sales lift for Hidden Valley Ranch shelfAdz in-store media campaign<br><small>Source: Vestcom (2024-06) · <a href="https://lighthousedata.io/data/shelfadz-hidden-valley-sales-lift-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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