B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
83%
83% -- impressions increase for The Shelf Shop (Q3 2024)
By Q3 2024, The Shelf Shop reported an 83% increase in impressions after optimizing campaigns and redesigning ad creative for Facebook's algorithm.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
Q3 2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (6)
veracontent.com
Primary
Tier A
https://veracontent.com/mix/meta-algorithm-changes/ ↗
Source Article
Meta algorithm changes impacting global organic and paid reach
Meta algorithm changes are once again affecting how businesses approach their marketing on Facebook and Instagram. Understanding and adapting to these shifts is key to creating content that resonates with your audience and maintaining successful campaigns on these platforms.
Algorithm changes are no…
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amraandelma.com
https://www.amraandelma.com/
2026-08-18
influencermarketinghub.com
https://influencermarketinghub.com/
2026-08-18
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-18
Original Research
veracontent.com
· Original study ↗
Methodology
Campaign optimization and redesign efforts
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
The Shelf Shop: 83% impressions increase. Source: veracontent.com (Q3 2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shelf-shop-impressions-increase-q3-2024
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<blockquote cite="https://lighthousedata.io/data/shelf-shop-impressions-increase-q3-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- impressions increase for The Shelf Shop<br><small>Source: veracontent.com (Q3 2024) · <a href="https://lighthousedata.io/data/shelf-shop-impressions-increase-q3-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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