B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
94.7%
94.7% -- weekly website visitation growth rate for Sheertex OOH bus campaign exposed group (New York City) (2024)
Among consumers exposed to the Sheertex out of home bus campaign, the rate of website visitation grew an average of 94.7% each week.
- Case study results are specific to campaign facts; no guarantee of similar results
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94.7%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media / StreetMetrics
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/sheertex ↗
Source Article
Sheertex - OOH Advertising Case Studies | OUTFRONT
Sheertex
Direct-to-consumer hosiery brand Sheertex made its presence known in New York City with a Mix It Up layered campaign including subway and bus media. The campaign paired their “Alarmingly Strong Tights” tagline with memorable visuals illustrating just that. To understand the impact of the ca…
Original Research
OUTFRONT Media / StreetMetrics
· Original study ↗
Methodology
StreetMetrics control vs. exposed attribution study of a four-week bus campaign
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
Channelevents
Cite this stat
Plain Text
Sheertex OOH bus campaign exposed group (New York City): 94.7% weekly website visitation growth rate. Source: OUTFRONT Media / StreetMetrics (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sheertex-ooh-weekly-visitation-growth
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<blockquote cite="https://lighthousedata.io/data/sheertex-ooh-weekly-visitation-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94.7%</strong> -- weekly website visitation growth rate for Sheertex OOH bus campaign exposed group (New York City)<br><small>Source: OUTFRONT Media / StreetMetrics (2024) · <a href="https://lighthousedata.io/data/sheertex-ooh-weekly-visitation-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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