B
Evidence Grade B
Graded
under review
Safe to Cite
Current
64%
64% -- consumers citing shared values as main reason for brand relationship for consumers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://arketi.com/newsletter/7-steps-to-refresh-your-brand-message ↗
Source Article
7 Steps to refresh your brand message (and your revenue)
Original Research
Harvard Business Review
· Original study ↗
Methodology
Cited by Arketi as according to Harvard Business Review
Methodology documented
Segmentation
Industrymarketing
RegionNorth America
RoleAll marketers
Channelemail
Cite this stat
Plain Text
consumers: 64% consumers citing shared values as main reason for brand relationship. Source: Harvard Business Review (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shared-values-brand-relationship-64pct
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<blockquote cite="https://lighthousedata.io/data/shared-values-brand-relationship-64pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumers citing shared values as main reason for brand relationship for consumers<br><small>Source: Harvard Business Review (2026) · <a href="https://lighthousedata.io/data/shared-values-brand-relationship-64pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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