B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
64%
64% -- consumer sentiment shared values percentage for consumers (2025)
64% of consumers cite shared values as the primary reason they have a relationship with a brand.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
studiothink.com
Primary
Tier C
https://www.studiothink.com/blog/branding-vs-marketing/ ↗
Source Article
Key points
I hate to break this to you, but not much. You are wasting your budget. Mic drop. That really should be the end of my article. However, in order to convince you that my opening statement is more than just one of my many Carrie Bradshaw musings, let me explain.
We often get incoming inquir…
Original Research
studiothink.com
· Original study ↗
Methodology
Cited consumer survey; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 64% consumer sentiment shared values percentage. Source: studiothink.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shared-values-brand-relationship-64
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<blockquote cite="https://lighthousedata.io/data/shared-values-brand-relationship-64" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumer sentiment shared values percentage for consumers<br><small>Source: studiothink.com (2025) · <a href="https://lighthousedata.io/data/shared-values-brand-relationship-64" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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