B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11%
11% -- share of ai overview citations from shared media for Google AI Overviews (2026)
11% of Google AI Overview citations came from shared media such as Reddit, YouTube, and Quora, based on a Northwestern University Spiegel Research Center study of 1,024 citations.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,024
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Northwestern University Spiegel Research Center
Primary
Tier A
https://www.amicited.com/da/blog/how-google-ai-overviews-decide-brands/ ↗
Source Article
Hvordan Google AI Overviews beslutter, hvilke brands der nævnes
Original Research
Northwestern University Spiegel Research Center
· Original study ↗
Methodology
Northwestern University study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 11% share of ai overview citations from shared media. Source: Northwestern University Spiegel Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shared-media-citation-share
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<blockquote cite="https://lighthousedata.io/data/shared-media-citation-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- share of ai overview citations from shared media for Google AI Overviews<br><small>Source: Northwestern University Spiegel Research Center (2026) · <a href="https://lighthousedata.io/data/shared-media-citation-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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