B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70,000,000
70,000,000 -- expected visitors for 2010 Shanghai Expo (2010)
The 2010 Shanghai Expo was expected to draw 70 million visitors from home and abroad.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70,000,000
Unit
Count
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ogilvy.com
Primary
Tier B
http://www.ogilvy.com/News/Press-Releases/May-2010-Tsingtao-Befriends-Beer-Drinkers-from-Around-the-… ↗
Source Article
Ogilvy & Mather
Original Research
ogilvy.com
· Original study ↗
Methodology
Event attendance projection cited in press release
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
2010 Shanghai Expo: 70,000,000 expected visitors. Source: ogilvy.com (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shanghai-expo-expected-visitors
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<blockquote cite="https://lighthousedata.io/data/shanghai-expo-expected-visitors" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70,000,000</strong> -- expected visitors for 2010 Shanghai Expo<br><small>Source: ogilvy.com (2010) · <a href="https://lighthousedata.io/data/shanghai-expo-expected-visitors" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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