B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

55%

55% -- issue resolution rate after three interactions for Singapore brands (2021)

2021  · n=5,900  · SAP SE / Qualtrics

55% of consumers in Singapore stated that brands in Singapore are able to resolve their issues after three interactions (or in less than three interactions).

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Attribution: SAP SE / Qualtrics View source
Lighthouse Research Team
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Source verified Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2021
Entity
Singapore brands
Sample Size
5,900
Geography
APAC
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
SAP SE / Qualtrics Primary Tier A
https://martechasia.net/sales-tech/singapore-brands-lag-in-winning-hearts-of-consumers-sap-survey/ ↗
Confidence: 57/100 Vintage: 2021 Channel: Deep Crawl
Source Article
Singapore brands lag in winning hearts of consumers | MartechAsia
Customer experiences found to fall short of expectations. Singapore’s consumers find that businesses fall short of expectations by as much as 28% when it comes to being customer-centric, behind the Asia Pacific (APAC) average of 21%. Furthermore, only half (55%) of consumers in Singapore stated that…
Original Research
SAP SE / Qualtrics · Original study ↗

Qualtrics survey for SAP Customer Experience

Methodology documented
Industrymarketing_tech RegionAPAC
Plain Text
Singapore brands: 55% issue resolution rate after three interactions. Source: SAP SE / Qualtrics (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sg-issue-resolution-three-interactions-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sg-issue-resolution-three-interactions-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- issue resolution rate after three interactions for Singapore brands<br><small>Source: SAP SE / Qualtrics (2021) · <a href="https://lighthousedata.io/data/sg-issue-resolution-three-interactions-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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