B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

27%

27% -- share of consumers citing service quality as reason for staying with brand for consumers (2025)

2025  · EY

27% of consumers chose service quality as a reason for staying with a brand.

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Attribution: EY View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
consumers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
EY Primary Tier B
https://blog.magestore.com/switching-pos-systems-ultimate-guide/ ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
The ultimate guide to switching POS systems for Magento retailers
When working with customers, we have seen many of them spend 2-3 hours a day manually transferring data between Magento and their POS. Some have been stuck with this manual work for more than 10 years. What’s more, many of them only start looking for an omnichannel POS solution a few months before t…
Original Research
EY · Original study ↗

EY Loyalty Market Study, cited by Magestore blog

Methodology documented
Industrymarketing
Plain Text
consumers: 27% share of consumers citing service quality as reason for staying with brand. Source: EY (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/service-quality-brand-stay-2025
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<blockquote cite="https://lighthousedata.io/data/service-quality-brand-stay-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- share of consumers citing service quality as reason for staying with brand for consumers<br><small>Source: EY (2025) · <a href="https://lighthousedata.io/data/service-quality-brand-stay-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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