B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- signal recovery rate for organisations using server-side tracking (2026)

Name: Signal Recovery Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2026 · bannersquad.com

Organisations that shifted to server-side tracking recovered 60% to 75% of the signal lost from cookie deprecation.

Reported as a range: 60–75%

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Attribution: bannersquad.com View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2026

Entity

organisations using server-side tracking

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

bannersquad.com Primary Tier C

https://www.bannersquad.com/top-5-digital-marketing-trends-2026-for-business-growth/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

Top 5 digital marketing trends 2026?

Original Research

bannersquad.com · Original study ↗

Methodology

Range 60-75%, midpoint used

Methodology documented

Segmentation

IndustryMedia RegionGlobal RoleAll marketers Channelmulti-channel

Cite this stat

Plain Text

organisations using server-side tracking: 60% signal recovery rate. Source: bannersquad.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/server-side-tracking-signal-recovery-60-75

HTML Embed

<blockquote cite="https://lighthousedata.io/data/server-side-tracking-signal-recovery-60-75" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- signal recovery rate for organisations using server-side tracking<br><small>Source: bannersquad.com (2026) · <a href="https://lighthousedata.io/data/server-side-tracking-signal-recovery-60-75" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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