B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10.6%
10.6% -- serp volatility change for Google top 10 search positions (2024-11)
Volatility in Google SERP top 10 positions increased by 10.6% following the November 2024 Core algorithm update announcement.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.6%
Unit
Percentage
Data Vintage
2024-11
Entity
Geography
GB
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier B
https://digitalmarketingdesk.co.uk/6-insights-googles-november-update/ ↗
Source Article
6 Key Insights from Google's November Core Update
Enterprise SEO platform BrightEdge is actively monitoring millions of keyword search results to identify real-time trends in both Google’s AI Overview (AIO) and organic search, with a specific focus on the ongoing November 2024 Core algorithm update. By analysing this vast amount of data, BrightEdge…
Original Research
BrightEdge
· Original study ↗
Methodology
BrightEdge tracking since November 2024 Core update announcement
Methodology documented
Segmentation
IndustryMedia
RegionGB
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Google top 10 search positions: 10.6% serp volatility change. Source: BrightEdge (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/serp-volatility-top10-nov-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/serp-volatility-top10-nov-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.6%</strong> -- serp volatility change for Google top 10 search positions<br><small>Source: BrightEdge (2024-11) · <a href="https://lighthousedata.io/data/serp-volatility-top10-nov-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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