B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- organic traffic increase for Deeper category pages of an ecommerce site (seoClarity test) (2025)
A separate ecommerce test by seoClarity produced a 24% increase in organic traffic to deeper category pages after implementing strategic internal linking.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
seoClarity
Primary
Tier C
https://digitalstrategyforce.com/journal/how-to-audit-your-websites-internal-linking-for-maximum-ai-… ↗
Source Article
How to Audit Your Website’s Internal Linking for Maximum AI Visibility | Digital Strategy Force
How to Audit Your Website’s Internal Linking for Maximum AI Visibility
Internal links do three things simultaneously that no other on-page element can match: they distribute ranking authority between pages, they define semantic relationships between topics, and they create the crawl paths AI models …
Original Research
seoClarity
· Original study ↗
Methodology
Separate ecommerce test cited from seoClarity internal linking case studies; increase followed strategic internal linking to deeper category pages.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Deeper category pages of an ecommerce site (seoClarity test): 24% organic traffic increase. Source: seoClarity (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seoclarity-deeper-category-pages-24-traffic-gain
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<blockquote cite="https://lighthousedata.io/data/seoclarity-deeper-category-pages-24-traffic-gain" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- organic traffic increase for Deeper category pages of an ecommerce site (seoClarity test)<br><small>Source: seoClarity (2025) · <a href="https://lighthousedata.io/data/seoclarity-deeper-category-pages-24-traffic-gain" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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