B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14.6%
14.6% -- avg conversion rate organic traffic for Organic traffic from SEO (2026)
The conversion rate of organic leads reaches 14.6%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Propuls'Lead
Primary
Tier B
https://propulslead.com/post/seo-vs-sea-faut-il-choisir-entre-referencement-naturel-et-publicite-pay… ↗
Source Article
SEO vs SEA : faut-il choisir entre référencement naturel et publicité payante quand on est une PME
C’est probablement la question la plus posée par les dirigeants de PME qui découvrent le marketing digital : faut-il investir en référencement naturel ou en publicité Google Ads ? La question semble binaire, mais la réalité est plus nuancée. Les deux canaux répondent à des logiques différentes, prod…
Original Research
Propuls'Lead
· Original study ↗
Methodology
Conversion rate for leads generated through SEO
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic traffic from SEO: 14.6% avg conversion rate organic traffic. Source: Propuls'Lead (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-vs-sea-pme-propulslead-3
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<blockquote cite="https://lighthousedata.io/data/seo-vs-sea-pme-propulslead-3" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14.6%</strong> -- avg conversion rate organic traffic for Organic traffic from SEO<br><small>Source: Propuls'Lead (2026) · <a href="https://lighthousedata.io/data/seo-vs-sea-pme-propulslead-3" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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