B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.75x
2.75x -- seo roi per dollar spent for businesses focusing on SEO (2025)
Businesses focusing on search see a return of $2.75 for every $1 spent according to a HubSpot study.
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Lighthouse Research Team
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Evidence graded
Value
2.75x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.serped.com/seo-roi-how-to-increase-your-return-on-investment ↗
Source Article
SEO ROI: How to Increase Your Return on Investment
What if unlocking the secrets of SEO ROI could breathe new life into your business’s online approach? Picture yourself finally seeing, in plain numbers, how your search engine efforts are working—and using that knowledge to steer your next move. Tracking the payoff from your SEO is more important th…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from a HubSpot study as reported by SERPED.com blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses focusing on SEO: 2.75x seo roi per dollar spent. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-roi-hubspot-2-75-per-dollar
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<blockquote cite="https://lighthousedata.io/data/seo-roi-hubspot-2-75-per-dollar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.75x</strong> -- seo roi per dollar spent for businesses focusing on SEO<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/seo-roi-hubspot-2-75-per-dollar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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