B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- mql conversion rate for SEO (2025)
SEO-generated leads have an MQL-to-SQL conversion rate of 51% in B2B SaaS benchmarks.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Understory
Primary
Tier A
https://www.understoryagency.com/blog/mql-to-sql-conversion-rate-benchmarks ↗
Source Article
MQL to SQL Conversion Rates: B2B SaaS Benchmarks | Understory | Understory
Clay competitors and alternatives: How Clay compares for B2B data enrichment
Comparing Clay competitors to find your best enrichment fit.
Benchmarks & Industry Insights
Evaluate your MQL to SQL conversion according to industry benchmarks.
Author
Published date
11/4/2025
Reading time
5 min
SaaS growt…
Original Research
Understory
· Original study ↗
Methodology
Highest mid-funnel conversion. Strong intent signals from organic search behavior.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SEO: 51% mql conversion rate. Source: Understory (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-mql-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seo-mql-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- mql conversion rate for SEO<br><small>Source: Understory (2025) · <a href="https://lighthousedata.io/data/seo-mql-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.