B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- marketers considering seo more effective than ppc for marketers (2025)
70% of marketers consider SEO to be more effective than PPC.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
seo.in
Primary
Tier C
https://www.seo.in/10-innovative-ways-to-get-top-seo-rankings/ ↗
Source Article
10 Innovative Ways To Get Top SEO Rankings
Search Engine Optimization has become beneficial in increasing the visibility of a website. It usually revolves around optimizing a piece of content so that the search engines like Google display it on the top. SEO is considered to be more effective than PP…
Original Research
seo.in
· Original study ↗
Methodology
Unsourced statistic cited in SEO blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 70% marketers considering seo more effective than ppc. Source: seo.in (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-more-effective-than-ppc-70-percent
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<blockquote cite="https://lighthousedata.io/data/seo-more-effective-than-ppc-70-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- marketers considering seo more effective than ppc for marketers<br><small>Source: seo.in (2025) · <a href="https://lighthousedata.io/data/seo-more-effective-than-ppc-70-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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