B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- businesses sustaining or growing seo investment for businesses investing in SEO (2023)
88% of businesses that invest in their SEO strategy will increase or maintain their SEO investment in 2023.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.artusdigital.com/blog/top-5-marketing-trends-in-2023/ ↗
Source Article
Top 5 Marketing Trends in 2023
Original Research
HubSpot
· Original study ↗
Methodology
Citing HubSpot 2023 Marketing Strategy & Trends Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses investing in SEO: 88% businesses sustaining or growing seo investment. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-investment-growth-2023
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<blockquote cite="https://lighthousedata.io/data/seo-investment-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- businesses sustaining or growing seo investment for businesses investing in SEO<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/seo-investment-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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