B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- seo driven traffic decrease for B2B websites (2026)
Data from Trendemon across more than 200 major B2B websites shows an approximate 15% decrease in SEO-driven traffic over the past year.
- stated as 'approximately a 15% decrease'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
AIM B2B
Primary
Tier A
https://aim-b2b.com/podcast/episode-10-b2b-buyer-journey-reset-how-ai-is-driving-the-silent-shortlis… ↗
Source Article
Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat | AIM B2B
- Podcast
・ April 21, 2026
Episode 10 – B2B Buyer Journey Reset: How AI Is Driving the Silent Shortlist, with Halel Porat
Most B2B marketing teams are still designing buyer journeys that buyers no longer follow. The research is happening elsewhere, the shortlist is forming in silence and by the time…
Original Research
AIM B2B
· Original study ↗
Methodology
Data from Trendemon across B2B websites
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B websites: 15% seo driven traffic decrease. Source: AIM B2B (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-driven-traffic-decrease
HTML Embed
<blockquote cite="https://lighthousedata.io/data/seo-driven-traffic-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- seo driven traffic decrease for B2B websites<br><small>Source: AIM B2B (2026) · <a href="https://lighthousedata.io/data/seo-driven-traffic-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.