B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- annual client churn rate for SEO agencies (2026)
Annual client churn for SEO agencies is approximately 38%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Focus Digital
Primary
Tier B
https://shallcrossmarketing.com/seo/seo-services-cost-near-me/ ↗
Source Article
How Much Do SEO Services Cost Near Me? | Shallcross Marketing
How Much Do SEO Services Cost Near Me? The Honest Answer From a New York Agency
TL;DR: Real 2026 SEO retainers for established US agencies run roughly $1,500 to $5,000 per month, with the average sitting around $3,200 according to Ahrefs survey data. New York metros add another 20 to 40% on top of n…
Also cited by
myearlybird.ai
https://myearlybird.ai/blog-posts/start-marketing-agency
2026-10-02
Original Research
Focus Digital
· Original study ↗
Methodology
Focus Digital 2026 Marketing Agency Churn Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SEO agencies: 38% annual client churn rate. Source: Focus Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-agency-client-churn-38pct-2026
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<blockquote cite="https://lighthousedata.io/data/seo-agency-client-churn-38pct-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- annual client churn rate for SEO agencies<br><small>Source: Focus Digital (2026) · <a href="https://lighthousedata.io/data/seo-agency-client-churn-38pct-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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