B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- download increase rate for Mobile apps with optimized titles and descriptions (2025)
A study by Sensor Tower found that apps with optimized titles and descriptions experienced an average increase of 18% in downloads.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sensor Tower
Primary
Tier C
https://applaunchpartners.com/app-launch-expert-insights-to-explode-app-downloads/ ↗
Source Article
App Launch: Explode Downloads with Algorithm Insights
Original Research
Sensor Tower
· Original study ↗
Methodology
Sensor Tower study on app store optimization, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile apps with optimized titles and descriptions: 18% download increase rate. Source: Sensor Tower (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sensor-tower-aso-download-increase-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sensor-tower-aso-download-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- download increase rate for Mobile apps with optimized titles and descriptions<br><small>Source: Sensor Tower (2025) · <a href="https://lighthousedata.io/data/sensor-tower-aso-download-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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