B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
30%
30% -- search advertising spend share for Polish internet advertising market (2024)
Companies spend approximately 30% of the total digital advertising pie on search engine marketing (SEM) in Poland.
- Stated as an approximate value (około 30 procent)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Polska / PwC AdEx
Primary
Tier B
https://www.adtrip.pl/post/strategia-meta-google-pinterest-ads-dla-branzy-dom-i-ogrod ↗
Source Article
Strategia Meta, Google, Pinterest Ads dla branży Dom i Ogród | Adtrip Blog - Adtrip
Spis treści
- Rynek e-commerce w kategorii dom i ogród - perspektywy na kolejne lata
- Jak zaprojektować rentowne google ads dla sklepu meblowego i wnętrzarskiego
- Meta ads - kreowanie popytu na nowości i dynamiczny remarketing
- Pinterest ads - wizualny lejek sprzedażowy od inspiracji do zakupu
- …
Original Research
IAB Polska / PwC AdEx
· Original study ↗
Methodology
Based on IAB Polska / PwC AdEx data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish internet advertising market: 30% search advertising spend share. Source: IAB Polska / PwC AdEx (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sem-share-of-ad-spend-poland
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sem-share-of-ad-spend-poland" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- search advertising spend share for Polish internet advertising market<br><small>Source: IAB Polska / PwC AdEx (2024) · <a href="https://lighthousedata.io/data/sem-share-of-ad-spend-poland" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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