B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of sellers using one of first two agents met for home sellers (2025)
About 80% of real estate sellers use one of the first two agents they meet.
- The source cites this as an approximation ('About 80%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SOLD.com
Primary
Tier C
https://www.poeticamarketing.com/how-to-market-your-real-estate-business-14-proven-strategies-worth-… ↗
Source Article
How to Market Your Real Estate Business: 14 Proven Strategies Worth Stealing [With Downloadable Infographic] - Poetica Marketing
There’s no doubt about it: Real estate is a competitive space.
And when it comes to marketing your real estate business, standing out is tough—especially when you realize there's about 3 million agents around the country.
That’s bad news for real estate pros. Consider these stats, for example:
- Abo…
Original Research
SOLD.com
· Original study ↗
Methodology
Cited from SOLD.com
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
home sellers: 80% share of sellers using one of first two agents met. Source: SOLD.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sellers-use-first-two-agents
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sellers-use-first-two-agents" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of sellers using one of first two agents met for home sellers<br><small>Source: SOLD.com (2025) · <a href="https://lighthousedata.io/data/sellers-use-first-two-agents" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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