B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- share of week spent on non selling work for B2B sellers (2026)
Sellers lose 60% of their work week to non-selling tasks according to Salesforce (2026).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://www.datamagnet.co/blog/page/4/ ↗
Source Article
Blog — Real-Time B2B Data Playbooks | Datamagnet — Page 4
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Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce research via Datamagnet blog
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B sellers: 60% share of week spent on non selling work. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sellers-non-selling-time-60pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sellers-non-selling-time-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of week spent on non selling work for B2B sellers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/sellers-non-selling-time-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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