B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

60%

60% -- share of week spent on non selling work for B2B sellers (2026)

2026  · Salesforce

Sellers lose 60% of their work week to non-selling tasks according to Salesforce (2026).

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Attribution: Salesforce View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
B2B sellers
Geography
North America
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Salesforce Primary Tier B
https://www.datamagnet.co/blog/page/4/ ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Blog — Real-Time B2B Data Playbooks | Datamagnet — Page 4
Does Cognism Have an API? What It Offers, What It Costs, and Alternatives Cognism's API exists but is entitlement-gated behind a $36K median annual contract (Vendr, 2026). What it exposes, costs, and usage-based alternatives. The Datamagnet Blog Playbooks, API releases, and product updates for reven…
Original Research
Salesforce · Original study ↗

Cited from Salesforce research via Datamagnet blog

Methodology documented
IndustryB2B RegionNorth America RoleAll marketers Channelcontent
Plain Text
B2B sellers: 60% share of week spent on non selling work. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sellers-non-selling-time-60pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sellers-non-selling-time-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of week spent on non selling work for B2B sellers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/sellers-non-selling-time-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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