B Evidence Grade B Graded under review Safe to Cite Current

36%

36% -- percentage of sellers finding agent through referral for US home sellers using a real estate agent (2026)

2026  · National Association of Realtors

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Attribution: National Association of Realtors View source
Lighthouse Research Team
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Source verified Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
US home sellers using a real estate agent
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
National Association of Realtors Primary Tier C
https://www.leecorealtors.org/6-tips-for-offline-lead-generation-in-real-estate/ ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
6 Tips for Offline Lead Generation in Real Estate - Lee County Association of REALTORS®
Whether you are a new real estate professional or an established community expert, it’s always a good idea to set yourself apart from the crowd. These six tips for offline lead generation in real estate will help you do just that while bringing you a steady stream of potential clients. Build communi…
Original Research
National Association of Realtors · Original study ↗

Cited from National Association of Realtors survey

Methodology documented
Industrymarketing
Plain Text
US home sellers using a real estate agent: 36% percentage of sellers finding agent through referral. Source: National Association of Realtors (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sellers-found-agent-referral-nar
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<blockquote cite="https://lighthousedata.io/data/sellers-found-agent-referral-nar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- percentage of sellers finding agent through referral for US home sellers using a real estate agent<br><small>Source: National Association of Realtors (2026) · <a href="https://lighthousedata.io/data/sellers-found-agent-referral-nar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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