B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

83%

83% -- share of consumers with no company in mind when searching for self-storage consumers (2018)

Name: Share Of Consumers With No Company In Mind When Searching Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

2018 · Google

83% of consumers do not have a company in mind when they start searching online for self-storage.

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Attribution: Google View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

83%

Unit

Percentage

Data Vintage

2018

Entity

self-storage consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Google Primary Tier B

https://azselfstorage.org/aws/AZSA/pt/sp/news ↗

Confidence: 28/100 Vintage: 2018 Channel: Common Crawl

Source Article

AZSA Products

Original Research

Google · Original study ↗

Methodology

Cited by Google expert Jessie Hochhalter at AZSA event; original Google research methodology not stated

Methodology documented

Segmentation

IndustrySelf-storage RegionUS RoleAll marketers Channelsearch

Cite this stat

Plain Text

self-storage consumers: 83% share of consumers with no company in mind when searching. Source: Google (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/self-storage-searchers-no-brand-in-mind

HTML Embed

<blockquote cite="https://lighthousedata.io/data/self-storage-searchers-no-brand-in-mind" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- share of consumers with no company in mind when searching for self-storage consumers<br><small>Source: Google (2018) · <a href="https://lighthousedata.io/data/self-storage-searchers-no-brand-in-mind" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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