B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

57%

57% -- service awareness rate for US consumers (2025-07)

2025-07  · n=3,000  · New Consumer

57% of surveyed US consumers were aware of self-driving taxi services like Waymo in July 2025.

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Attribution: New Consumer View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025-07
Entity
US consumers
Sample Size
3,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
New Consumer Primary Tier A
https://newconsumer.com/2025/11/waymo-is-the-rare-case-where-a-product-genuinely-exceeds-expectation… ↗
Confidence: 57/100 Vintage: 2025-07 Channel: Deep Crawl
Source Article
Waymo is the rare case where a product genuinely exceeds expectations
Executive Briefing Waymo is the rare case where a product genuinely exceeds expectations Also: Do all founders need to become Instagram influencers? And who’s cutting back on Chipotle? When’s the last time a new technology product or experience moved you enough to post about it? It’s hard to think o…
Original Research
New Consumer · Original study ↗

New Consumer Trends survey of more than 3,000 US consumers, fielded July 2025 by Toluna; respondents aware of self-driving taxi services like Waymo

Methodology documented
Industrymarketing
Plain Text
US consumers: 57% service awareness rate. Source: New Consumer (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/self-driving-taxi-awareness-us-2025
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<blockquote cite="https://lighthousedata.io/data/self-driving-taxi-awareness-us-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- service awareness rate for US consumers<br><small>Source: New Consumer (2025-07) · <a href="https://lighthousedata.io/data/self-driving-taxi-awareness-us-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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