B Evidence Grade B Graded under review Safe to Cite Recent

70%

70% -- share of buying research self directed for B2B buyers (2025)

Name: Share Of Buying Research Self Directed Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · n=4,000 · 6sense

Cite this stat Share How we verify

Attribution: 6sense View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2025

Entity

B2B buyers

Sample Size

4,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

6sense Primary Tier B

https://6sense.com/newsroom/the-timeline-for-influencing-b2b-buyers-is-shrinking-insights-from-6sens… ↗

Confidence: 59/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Static Intent Scores vs. Signal-Based Selling (2026)

Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted. Third-party statistics were retrieved 2026-08-08. Static Intent Scores vs. Signal-Based Selling: Why Point-in-Time Data Falls Short By the time a static intent score updates, the buyer it fla…

Original Research

6sense · Original study ↗

Methodology

6sense survey of more than 4,000 B2B buyers

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2B buyers: 70% share of buying research self directed. Source: 6sense (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/self-directed-research-split-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/self-directed-research-split-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of buying research self directed for B2B buyers<br><small>Source: 6sense (2025) · <a href="https://lighthousedata.io/data/self-directed-research-split-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →