B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
54%
54% -- independent trip planning preference for travellers aged 25-34 (2025)
54% of travellers aged 25–34 prefer to arrange their trips independently.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
5,653
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TGM Research
Primary
Tier A
https://tgmresearch.com/ ↗
Source Article
How Travel Brands Can Capture Asia's 2026 Concert Tourism Opportunity
New Opportunities Across Asia’s Travel Economy
How Travel Brands Can Capture Asia's 2026 Concert Tourism Opportunity with Consumer Insights
Introduction
The second half of 2026 will bring one of the busiest concert calendars Asia has seen in years. The Weeknd, BTS, BIGBANG and ENHYPEN have all confi…
Original Research
TGM Research
· Original study ↗
Methodology
TGM article The Rise of Self-Booking Travel survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travellers aged 25-34: 54% independent trip planning preference. Source: TGM Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/self-booking-54-percent-25-34
HTML Embed
<blockquote cite="https://lighthousedata.io/data/self-booking-54-percent-25-34" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- independent trip planning preference for travellers aged 25-34<br><small>Source: TGM Research (2025) · <a href="https://lighthousedata.io/data/self-booking-54-percent-25-34" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.