B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44.7%
44.7% -- share using keyword rankings as top seo performance metric for SEO agencies and freelancers (2021)
44.7% of surveyed SEO agencies and freelancers cited keyword rankings as one of their top metrics to measure SEO performance in the last 12 months.
- Restricted to agency and freelancer respondents
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44.7%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
1,087
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Journal
Primary
Tier A
http://www.searchenginejournal.com/can-your-seo-clients-recognize-success-when-they-see-it/38566/ ↗
Source Article
Can Your SEO Clients Recognize Success When They See It?
Original Research
Search Engine Journal
· Original study ↗
Methodology
State of SEO 2021 survey; question on top metrics used to measure SEO performance in last 12 months; restricted to agency/freelancer respondents; 1,087 answered (486 selected keyword rankings).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SEO agencies and freelancers: 44.7% share using keyword rankings as top seo performance metric. Source: Search Engine Journal (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sej-2021-top-metric-keyword-rankings
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sej-2021-top-metric-keyword-rankings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44.7%</strong> -- share using keyword rankings as top seo performance metric for SEO agencies and freelancers<br><small>Source: Search Engine Journal (2021) · <a href="https://lighthousedata.io/data/sej-2021-top-metric-keyword-rankings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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