B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.63%
0.63% -- click through rate second page for Google search results (2026)
According to a Backlinko analysis of 4 million Google search results, 0.63% of people click on the second page of Google search results.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.63%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Backlinko
Primary
Tier B
https://www.1stonthelist.ca/blog/seo-and-ppc-whats-the-difference/ ↗
Source Article
SEO and PPC: What's the Difference
Original Research
Backlinko
· Original study ↗
Methodology
Backlinko analysis of 4 million Google search results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search results: 0.63% click through rate second page. Source: Backlinko (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/second-page-click-rate-backlinko
HTML Embed
<blockquote cite="https://lighthousedata.io/data/second-page-click-rate-backlinko" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.63%</strong> -- click through rate second page for Google search results<br><small>Source: Backlinko (2026) · <a href="https://lighthousedata.io/data/second-page-click-rate-backlinko" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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