B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

61%

61% -- share of shoppers using second device while watching tv for Indian festive shoppers (2026)

Name: Share Of Shoppers Using Second Device While Watching Tv Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2026 · n=5,700 · MiQ

61% of surveyed Indian festive shoppers use a second device while watching TV.

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Attribution: MiQ View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

61%

Unit

Percentage

Data Vintage

2026

Entity

Indian festive shoppers

Sample Size

5,700

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MiQ Primary Tier A

https://agencyreporter.com/45-of-indian-shoppers-plan-to-spend-more-this-festive-season-miq-festive-… ↗

Confidence: 57/100 Vintage: 2026 Channel: Common Crawl

Source Article

45% of Indian Shoppers Plan to Spend More This Festive Season: MiQ Festive Shopper Insights 2026

Original Research

MiQ · Original study ↗

Methodology

MiQ Festive Shopper Insights 2026 survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Indian festive shoppers: 61% share of shoppers using second device while watching tv. Source: MiQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/second-device-while-watching-tv-india-2026

HTML Embed

<blockquote cite="https://lighthousedata.io/data/second-device-while-watching-tv-india-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of shoppers using second device while watching tv for Indian festive shoppers<br><small>Source: MiQ (2026) · <a href="https://lighthousedata.io/data/second-device-while-watching-tv-india-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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