B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- year over year tv ratings increase for Seattle DMA TV (A25-54) (2020-03)
Comparing year-over-year TV ratings for adults aged 25-54 in the Seattle DMA (Mar'19 vs Mar'20), there is a 28% increase in average ratings.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2020-03
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media+ (citing Nielsen data)
Primary
Tier B
https://mediaplussea.com/covid-19-how-its-impacting-consumer-behavior-and-media-usage/ ↗
Source Article
COVID-19: How it’s impacting consumer behavior and media usage - Media+
By: Katrina Stroh, Media Director | March 17th, 2020
As you are aware, COVID-19 is having a massive impact on our society. Between school closures, mandated work from home policies to banning all major events, it would be an understatement to say daily lifestyles are being turned upside down. Every …
Original Research
Media+ (citing Nielsen data)
· Original study ↗
Methodology
Year-over-year comparison of TV ratings Mar'19 vs Mar'20
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelevents
Cite this stat
Plain Text
Seattle DMA TV (A25-54): 28% year over year tv ratings increase. Source: Media+ (citing Nielsen data) (2020-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seattle-tv-ratings-yoy-increase-28pct-2020
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<blockquote cite="https://lighthousedata.io/data/seattle-tv-ratings-yoy-increase-28pct-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- year over year tv ratings increase for Seattle DMA TV (A25-54)<br><small>Source: Media+ (citing Nielsen data) (2020-03) · <a href="https://lighthousedata.io/data/seattle-tv-ratings-yoy-increase-28pct-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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