B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- organic traffic uplift for website section (Q1 2023)
Adding 'The Best' to the beginning of title tags on an editorial site resulted in a 10% uplift in organic traffic.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
Q1 2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SearchPilot
Primary
Tier A
https://www.searchpilot.com/resources/case-studies/the-best-title-tag-experiment ↗
Source Article
Can incorporating ‘the best’ into your title tag improve organic traffic?
Start here: how our SEO split tests work
If you aren't familiar with the fundamentals of how we run controlled SEO experiments that form the basis of all our case studies, then you might find it useful to start by reading the explanation at the end of this article before digesting the details of the…
Original Research
SearchPilot
· Original study ↗
Methodology
Test performed after Google began re-writing most of the title tags in search results.
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
website section: 10% organic traffic uplift. Source: SearchPilot (Q1 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/searchpilot_best_title_tag_experiment
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<blockquote cite="https://lighthousedata.io/data/searchpilot_best_title_tag_experiment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- organic traffic uplift for website section<br><small>Source: SearchPilot (Q1 2023) · <a href="https://lighthousedata.io/data/searchpilot_best_title_tag_experiment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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