B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

58%

58% -- share of searchers encountering ai summary for Google searchers (2025)

2025  · Pew Research Center

58% of people studied in a 2025 Pew Research Center study conducted at least one search during that month that produced an AI summary.

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Attribution: Pew Research Center View source
Lighthouse Research Team
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Source verified Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Google searchers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Pew Research Center Primary Tier A
https://aiter.io/blog/post/getting-featured-google-ai-overviews-chatgpt-guide ↗
Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl
Source Article
AI Visibility: Get Cited by AI Overviews & ChatGPT | Aiter
Picture a buyer with a problem you solve. In 2026, they do not scroll a page of blue links and weigh their options like it is 2014. They ask an assistant, read the answer it hands back, and get on with their day. The shortlist gets decided before your homepage ever gets a vote. So here is the slight…
Original Research
Pew Research Center · Original study ↗

Pew Research Center study, monthly search behavior

Methodology documented
Industrymarketing
Plain Text
Google searchers: 58% share of searchers encountering ai summary. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/searches-with-ai-summary-share-2025
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<blockquote cite="https://lighthousedata.io/data/searches-with-ai-summary-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of searchers encountering ai summary for Google searchers<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/searches-with-ai-summary-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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