B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of searches bypassing traditional serps for global search (2025)
Search Engine Land projects that 60% of searches will bypass traditional ten-blue-link SERPs by 2025.
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Lighthouse Research Team
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Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Search Engine Land
Primary
Tier C
https://keywordly.ai/blog/ai-brand-visibility-tool ↗
Source Article
How AI Brand Visibility Tools Monitor Your Brand Presence Across LLMs And AI Search Engines
Picture searching your brand on an AI-powered search engine, only to find a misleading answer generated by an algorithm, or worse, your business left out entirely. As AI systems shape more online interactions, brands have less control over how they’re represented across platforms like ChatGPT, Gemin…
Original Research
Search Engine Land
· Original study ↗
Methodology
Projection attributed to Search Engine Land
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global search: 60% share of searches bypassing traditional serps. Source: Search Engine Land (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/searches-bypass-serps-60-2025
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<blockquote cite="https://lighthousedata.io/data/searches-bypass-serps-60-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of searches bypassing traditional serps for global search<br><small>Source: Search Engine Land (2025) · <a href="https://lighthousedata.io/data/searches-bypass-serps-60-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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