B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- share of searchers not going past first page for Google Search users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitalguider.com
Primary
Tier C
https://digitalguider.com/blog/content-optimization-strategy/ ↗
Source Article
Content Optimization Strategy: 12 Strategies To Boost Your Reach
We all want the content to rank higher. The better you rank, the more website organic traffic you get. But! Hundreds or even thousands of business websites compete against each other for the same content topic.
Creating high-quality content is crucial for your brand marketing strategy. But even the …
Original Research
digitalguider.com
· Original study ↗
Methodology
Secondary citation on agency blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search users: 75% share of searchers not going past first page. Source: digitalguider.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/searchers-never-pass-page-one
HTML Embed
<blockquote cite="https://lighthousedata.io/data/searchers-never-pass-page-one" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of searchers not going past first page for Google Search users<br><small>Source: digitalguider.com (2026) · <a href="https://lighthousedata.io/data/searchers-never-pass-page-one" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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