B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- share of search users leaving after poor results for ecommerce shoppers (2026)
80% of site search users leave when search results disappoint.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nosto
Primary
Tier C
https://alhena.ai/blog/ecommerce-discovery-gap-ai-search-chat-recommendations/ ↗
Source Article
Why 72% of Shoppers Leave Without Finding What They Want
Original Research
Nosto
· Original study ↗
Methodology
Nosto research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ecommerce shoppers: 80% share of search users leaving after poor results. Source: Nosto (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-users-leave-poor-results
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<blockquote cite="https://lighthousedata.io/data/search-users-leave-poor-results" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of search users leaving after poor results for ecommerce shoppers<br><small>Source: Nosto (2026) · <a href="https://lighthousedata.io/data/search-users-leave-poor-results" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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