B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- search traffic loss for brands (2026)
Gartner projects that brands could lose up to 25% of their search traffic by 2026 due to AI-driven behavior changes.
- forecast / projection
- up to 25%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://www.alfie.io/blog/affiliate-marketing-is-dead-heres-why-it-isnt/ ↗
Source Article
Affiliate Marketing Is Dead (Here’s Why It Isn’t)
Original Research
Gartner
· Original study ↗
Methodology
Gartner forecast cited secondhand by alfie.io blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 25% search traffic loss. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-traffic-loss-ai-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/search-traffic-loss-ai-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- search traffic loss for brands<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/search-traffic-loss-ai-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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