B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76.2%
76.2% -- search and online display share for UK advertising market (Q1 2023)
Search and online display together accounted for 76.2 percent of all UK ad spend during Q1 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76.2%
Unit
Percentage
Data Vintage
Q1 2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
Advertising Association and WARC
Primary
Tier A
https://videoweek.com/2023/07/27/brands-are-buying-bvod-in-otherwise-flat-year-for-ad-spend/ ↗
Source Article
Brands Are Buying BVOD in Otherwise Flat Year for UK Ad Spend - VideoWeek
The Advertising Association and WARC today released their Expenditure Report, assessing the rate of ad spend in the UK. According to the report, UK ad spend reached £9 billion in Q1 2023. Spend was flat for the quarter, with 0.1 percent YoY growth.
But the firms narrowly improved their outlook for a…
Original Research
Advertising Association and WARC
· Original study ↗
Methodology
Advertising Association and WARC Expenditure Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK advertising market: 76.2% search and online display share. Source: Advertising Association and WARC (Q1 2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-online-display-share-q1-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/search-online-display-share-q1-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.2%</strong> -- search and online display share for UK advertising market<br><small>Source: Advertising Association and WARC (Q1 2023) · <a href="https://lighthousedata.io/data/search-online-display-share-q1-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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