B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77.6%
77.6% -- search and online display share 2024 for UK advertising market (2024)
Search and online display advertising are forecast to account for 77.6% of total UK ad spend in 2024.
- Forecasted figure
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
Advertising Association and WARC
Primary
Tier A
https://videoweek.com/2023/07/27/brands-are-buying-bvod-in-otherwise-flat-year-for-ad-spend/ ↗
Source Article
Brands Are Buying BVOD in Otherwise Flat Year for UK Ad Spend - VideoWeek
The Advertising Association and WARC today released their Expenditure Report, assessing the rate of ad spend in the UK. According to the report, UK ad spend reached £9 billion in Q1 2023. Spend was flat for the quarter, with 0.1 percent YoY growth.
But the firms narrowly improved their outlook for a…
Original Research
Advertising Association and WARC
· Original study ↗
Methodology
Advertising Association and WARC Expenditure Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK advertising market: 77.6% search and online display share 2024. Source: Advertising Association and WARC (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-online-display-share-2024
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<blockquote cite="https://lighthousedata.io/data/search-online-display-share-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77.6%</strong> -- search and online display share 2024 for UK advertising market<br><small>Source: Advertising Association and WARC (2024) · <a href="https://lighthousedata.io/data/search-online-display-share-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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