B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76.7%
76.7% -- search and online display share full year for UK advertising market (2023)
Search and online display are forecast to account for 76.7 percent of total UK ad spend for the full year 2023.
- Forecast/projection for the full year
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
76.7%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
Advertising Association and WARC
Primary
Tier A
https://videoweek.com/2023/07/27/brands-are-buying-bvod-in-otherwise-flat-year-for-ad-spend/ ↗
Source Article
Brands Are Buying BVOD in Otherwise Flat Year for UK Ad Spend - VideoWeek
The Advertising Association and WARC today released their Expenditure Report, assessing the rate of ad spend in the UK. According to the report, UK ad spend reached £9 billion in Q1 2023. Spend was flat for the quarter, with 0.1 percent YoY growth.
But the firms narrowly improved their outlook for a…
Original Research
Advertising Association and WARC
· Original study ↗
Methodology
Advertising Association and WARC Expenditure Report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK advertising market: 76.7% search and online display share full year. Source: Advertising Association and WARC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-online-display-share-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/search-online-display-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76.7%</strong> -- search and online display share full year for UK advertising market<br><small>Source: Advertising Association and WARC (2023) · <a href="https://lighthousedata.io/data/search-online-display-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.