B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- search impressions growth for Google organic search (2025)
Search impressions increased by 49% year-over-year.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tombasgil.com
Primary
Tier C
https://www.tombasgil.com/blog-all/2025/7/22/how-instagrams-search-engine-indexing-disrupts-seo-and-… ↗
Source Article
How Instagram's Search Engine Indexing Disrupts SEO and AEO — Tom Basgil, LLC
Beyond the Grid: How Instagram's Search Engine Indexing Disrupts SEO and AEO
Insights into the Impact of Instagram's Search Integration on B2B Discovery Strategy
Starting July 10, 2025, Google and Bing began to officially index your brand's Instagram content. And not just your bio or profile info – …
Original Research
tombasgil.com
· Original study ↗
Methodology
Cited by author from third-party research; paired with 30% CTR decline
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Google organic search: 49% search impressions growth. Source: tombasgil.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-impressions-increase-49pct
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<blockquote cite="https://lighthousedata.io/data/search-impressions-increase-49pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- search impressions growth for Google organic search<br><small>Source: tombasgil.com (2025) · <a href="https://lighthousedata.io/data/search-impressions-increase-49pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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