B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- search engine usage rate for global consumers (2025)
About 88% of the global population uses search engines.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.magestore.com
Primary
Tier C
https://blog.magestore.com/paid-advertisement/ ↗
Source Article
How to Integrate Paid Advertisement into Your Marketing Strategy
As businesses continue to seek ways to reach their target audiences, paid advertising has emerged as a favorite marketing tactic.
Almost half of the total digital ad spend is spent on various types of paid advertising.
If you look at how paid ads fare, that number won’t be surprising. Paid ads yield…
Original Research
blog.magestore.com
· Original study ↗
Methodology
Blog claim, no original source cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 88% search engine usage rate. Source: blog.magestore.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-engine-usage-global
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<blockquote cite="https://lighthousedata.io/data/search-engine-usage-global" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- search engine usage rate for global consumers<br><small>Source: blog.magestore.com (2025) · <a href="https://lighthousedata.io/data/search-engine-usage-global" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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