B
Evidence Grade B
Graded
under review
Safe to Cite
Current
61%
61% -- consumer trust in search engine ads for U.S. internet users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingSherpa
Primary
Tier C
https://www.gsghome.com/blog-post/do-people-still-read-print-5-common-questions-about-print-marketin… ↗
Source Article
Do People Still Read Print? 5 Common Questions About Print Marketing Answered - Graphic Solutions Group
Do People Still Read Print? 5 Common Questions About Print Marketing Answered
Do People Still Read Print? 5 Common Questions About Print Marketing Answered. Print marketing has been called outdated in today’s digital-first world. But here’s the truth: print still works, and it’s more powerful than m…
Original Research
MarketingSherpa
· Original study ↗
Methodology
MarketingSherpa survey, cited by Graphic Solutions Group blog
Methodology documented
Segmentation
Industryseo
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
U.S. internet users: 61% consumer trust in search engine ads. Source: MarketingSherpa (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-ad-trust-61-percent
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<blockquote cite="https://lighthousedata.io/data/search-ad-trust-61-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- consumer trust in search engine ads for U.S. internet users<br><small>Source: MarketingSherpa (2026) · <a href="https://lighthousedata.io/data/search-ad-trust-61-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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