B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
21.4%
21.4% -- share of global ad revenue for search advertising (2025)
Search advertising is projected to account for 21.4% of total global ad revenue in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Evidence graded
Value
21.4%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier B
https://martechtrend.com/global-ad-revenue-hits-1-14-trillion-in-2025-says-wpp/ ↗
Source Article
Global Ad Revenue Hits $1.14 Trillion in 2025, Says WPP - martechtrend
Advertising Industry Defies Economic Challenges
Despite global economic uncertainty, the advertising industry experienced robust growth in 2025. According to a recent forecast from WPP Media, total global ad revenue—excluding political advertising—is projected to rise by 8.8% this year, reaching $1.…
Original Research
WPP Media
· Original study ↗
Methodology
WPP Media forecast
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
search advertising: 21.4% share of global ad revenue. Source: WPP Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/search-ad-share-2025
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<blockquote cite="https://lighthousedata.io/data/search-ad-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21.4%</strong> -- share of global ad revenue for search advertising<br><small>Source: WPP Media (2025) · <a href="https://lighthousedata.io/data/search-ad-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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