B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88.9%
88.9% -- smartphone penetration rate for Southeast Asia smartphone users (2023)
Smartphone penetration among internet users in Southeast Asia was forecasted to reach 88.9% in 2023.
- Forecasted figure
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88.9%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MartechAsia
Primary
Tier B
https://martechasia.net/news/grab-launches-marketing-manager-on-mobile/ ↗
Source Article
Grab launches Marketing Manager on mobile | MartechAsia
Now available in Cambodia, Malaysia, Myanmar, Singapore, the Philippines and Vietnam to streamline the marketing journey of micro, small and medium-sized enterprises (MSMEs) on the Grab platform.
The rise of a mobile-first culture in South-east Asia saw smartphone users in Southeast Asia in 2023 for…
Original Research
MartechAsia
· Original study ↗
Methodology
Forecast cited in MartechAsia coverage of Grab Marketing Manager launch
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Southeast Asia smartphone users: 88.9% smartphone penetration rate. Source: MartechAsia (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-smartphone-penetration-internet-users-2023
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<blockquote cite="https://lighthousedata.io/data/sea-smartphone-penetration-internet-users-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88.9%</strong> -- smartphone penetration rate for Southeast Asia smartphone users<br><small>Source: MartechAsia (2023) · <a href="https://lighthousedata.io/data/sea-smartphone-penetration-internet-users-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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