B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- share of revenue from international markets for Leading Southeast Asian brands (2023)
The leading Southeast Asian brands generate only 20% of their business in international markets.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
98,048
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier A
http://www.kantar.com/campaigns/brandz/southeast-asia ↗
Source Article
Top 30 Most Valuable Southeast Asian Brands worth a combined $119.6 billion, according to new Kantar BrandZ ranking | MartechAsia
- Singapore is home to 10 brands in the Top 30 Kantar BrandZ SEA ranking
- Financial Services and Telecom Providers dominate inaugural Kantar BrandZ ranking
- Region’s brands are among the world’s most trusted and relevant to consumers’ lives
SINGAPORE, July 12, 2023 /PRNewswire/ — The Top 30 most v…
Original Research
Kantar
· Original study ↗
Methodology
Kantar BrandZ analysis 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Leading Southeast Asian brands: 20% share of revenue from international markets. Source: Kantar (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sea-brands-international-revenue-2023
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<blockquote cite="https://lighthousedata.io/data/sea-brands-international-revenue-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of revenue from international markets for Leading Southeast Asian brands<br><small>Source: Kantar (2023) · <a href="https://lighthousedata.io/data/sea-brands-international-revenue-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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